The French have a saying, “La Rentrée”  - when August turns to September and summer vacations have come to an end.  It’s time to get back to work, refreshed and motivated for the new season.  We’re launching into September with the Myutiq Word Game, where we explore innovation in multiple ways through the use of words.

And, in the spirit of “La Rentrée” we here at Myutiq thought it would be fitting to choose a word that is – hopefully – less known and a little bit challenging.  Let us know what you think about our selection.

Today’s Word:  Scotoma (sco·to·ma [skoh-toh-muh])

Definition:  The definition is loss of vision in a part of the visual field; blind spot.

Word Thoughts:  In day-to-day living, the concept of the scotoma is important.  We naturally filter what we focus on and pay attention to – especially in this world of information overload.  Unfortunately, when it comes to operating a business, blindspots can prevent us from seeing changing market dynamics that have significant implications for the growth or demise of our business model.

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Today’s post is the second installment of the Myutiq Innovation Word Game where we explore innovation in multiple ways through the use of words. Our first post explored the word commodity.

Today’s word:  Curiosity. I picked this word so we can think about the “fun” part of innovation: discovering new great ideas that can generate business growth.

Definition: The definition of curiosity, from a search on www.dictionary.com - Curiosity is the desire to learn or know about anything; inquisitiveness.

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Welcome to Myutiq’s Blog. Spring is here – and it’s time to begin planting new seeds for growth. We at Myutiq are embarking on a journey to explore innovation in new ways. Fresh thinking is a fundamental requirement for innovation to occur. We’ll be sharing resources and insights that we hope will spark big ideas for you and your company. We welcome you to join our journey.

As I think back over our work with clients – and tracking what’s happening with market leaders – its clear to me that its competitive differentiation that can either be the stumbling block to growth or the road to a company’s next big success story. Differentiation – it’s at the heart of why people buy from you and not someone else.

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